ESTABLISHED 2025 | INDORE

Push your Limits with Us

Yahan Body banti hai, Bahane nahi.

OUR STORY

15+

YEARS OF DOMINANCE

1000+

TRANSFORMATIONS

50+

STATE ATHLETES

100%

HARDCORE VIBE

SINCE 2025

THE HOME OF CHAMPIONS

Ajay's Iron Den isn't your average fitness club. We are a sanctuary for those who believe in old-school training, heavy lifting, and raw intensity. Founded by Ajay Sir, our mission is to provide the environment where character is built through iron.

Whether you're training for a professional stage or looking to reinvent yourself, we provide the machines, the atmosphere, and the expertise to get you there.

RAW INTENSITY

Focus-driven environment.

EXPERT SPOTTING

Safe heavy lifting.

MEET THE BEAST

COACH AJAY

"The iron never lies to you. You can walk outside and listen to all kinds of talk, get told that you're a god or a total bastard. The iron will always kick you the real deal."

WRPF ASIA CHAMPION

2026 ASIA - GOLD

WRPF Asia Championship Gold Medalist & Best Lifter

WPU WORLD CHAMPION

2017 DELHI - GOLD

World Powerlifting Championship Winner

JARAI STRONG MAN

INDIA OVERALL CHAMPION

Overall Champion Title 2016

7X BEST LIFTER

INDORE CHAMPION

Consecutive Wins (2014-2019)

LEGACY OF IRON (HALL OF FAME)

  • 2024: MP State Powerlifting Overall Champion
  • 2024: Jhalawar Deadlift Championship Gold
  • 2019: Bangalore National Bench Press Gold
  • 2019: Strong Man of Indore (165kg Bench Overall)
  • 2017: MP Strong Man Competition Gold
  • 2016: MP Strong Man Competition Gold
  • 2016: Bodypower Mumbai National Bench Gold
  • 2016: Raipur National Powerlifting Silver
  • 2015: National Full Powerlifting Gold (Indore)
  • 2015: Sonipat National Powerlifting Silver
  • 2018: Mr. MP State Bodybuilding Silver Medal
  • 2017: Mr. Indore Gold Medal
ELITE TRAINING

OUR SPECIALIZED PROGRAMS

Competitive Powerlifting

Focus on SBD (Squat, Bench, Deadlift) mastery, periodization, and peaking for competition day.

Akhada Pehlwani Training

desi dand-baithak, aur shuddh desi diet ke saath asli pehlwan taiyaar kiye jaate hain. Yahan sirf body nahi, dum aur hausla bhi banta hai.

Rapid Fat Loss

High-intensity metabolic conditioning paired with calorie-precise diet plans for fast results.

THE GEAR

OUR ARSENAL

We don't settle for "commercial" grade. Every piece of equipment in the Den is chosen for its biomechanical efficiency and durability under heavy loads.

  • HEAVY IRON

    Dumbbells up to 100kg and over 5000kg of Olympic iron plates.

  • SPECIALIZED BARS

    Texas Power Bars, Deadlift Bars, SSBars, and Cambered Bars.

  • PRO MACHINES

    Hack Squats, Leg Press, Belt Squat, and Isolation Machines.

Gym Equipment
QUALIFICATIONS

OUR CREDENTIALS

Certified Personal Trainer

K11 School of Fitness

Certified Personal Trainer

IIFEM

Sports Nutritionist & Dietitian

IIFEM

Elite Veteran Status

15+ Years Industry Exp

MEMBERSHIP

CHOOSE YOUR BATTLE

PER DAY

₹100 / day
  • Single Session
  • Full Equipment Access

MONTHLY

₹1200 ₹1500
  • 30 Days Access
  • Cardio Included
BEST VALUE

QUARTERLY

₹3000 ₹4500
  • 3 Months Access
  • Diet Guidance
  • Pro Tips

6 MONTHS

₹6500 ₹7200
  • Half Yearly Plan
  • Free Assessment

YEARLY

₹8500 ₹11000
  • 365 Days Access
  • Free Den T-Shirt
  • VIP Support
THE MANIFESTO

RULES OF THE DEN

EN हिंदी

RESPECT EVERYONE

Respect all members, staff, and equipment at all times.

NO MISCONDUCT

Offensive language, inappropriate behavior, or harassment will not be tolerated.

PROPER ATTIRE

Gym attire must be clean, appropriate, and non-offensive.

USE TOWEL

Use a towel on all equipment and benches.

KEEP CLEAN

Wipe down machines and benches after use.

PROPER SHOES

Proper sports shoes are mandatory — no slippers or sandals.

SAFETY FIRST

If you feel unwell or dizzy, stop exercising and inform a trainer immediately.

RE-RACK WEIGHTS

Re-rack weights and dumbbells after use.

NO WEIGHT DROPPING

Do not drop weights unnecessarily — it damages the floor and equipment.

USE EQUIPMENT PROPERLY

Use machines and weights with care; ask staff for help if unsure.

TIME LIMIT

Limit your use of equipment to 10–15 minutes during peak hours.

NO RESPONSIBILITY

Gym is not responsible for lost or stolen items.

NO VALUABLES

Avoid bringing valuables such as cash, jewelry, or electronics.

NO TRANSFER

Memberships are non-transferable and non-refundable.

RENEW ON TIME

Members must renew their plan before expiry to maintain access.

AUTHORIZED TRAINERS ONLY

Personal training is only allowed with authorized trainers.

DISCIPLINE

Be punctual and maintain discipline during workouts.

⚠ Violating these rules may lead to suspension or cancellation of your membership.

For any issues, contact:
Mr. Ajay Chouhan – 9993286560

QUESTIONS?

COMMON ENQUIRIES

Is there a free trial session?
No, we do not offer trial sessions. Our gym is designed for serious lifters to experience the Den atmosphere before joining.
Do you provide personalized diet plans?
Absolutely. Our quarterly and annual plans include basic nutritional guidance, and we offer specialized transformation diets separately.
Is this gym suitable for beginners?
Yes. While we are a "hardcore" gym, every expert was once a beginner. Coach Ajay and his team ensure proper form and safety for all levels.

FIND THE DEN

ADDRESS

1, Khandwa Road, Bhavna Nagar, Indore, MP 452001

PHONE

+91 98260 00000

HOURS

Mon-Sat: 6:00 AM - 10:00 PM

SOCIAL MEDIA

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